Reeling

Reeling is a social publishing workspace for preparing and organizing social content. It brings AI-assisted content preparation, video ad preparation, a publishing calendar, and settings for each channel into a shared workflow. Use it to plan what to publish, keep creative work organized, and review channel-specific choices as you prepare content for release.
The calendar gives a view of planned publishing activity so a team can keep drafts and timing in context. AI-assisted preparation can help shape content and video ads, while the workspace lets people manage settings per channel rather than treating every destination alike. This can be useful when a business has several social profiles and wants one place to prepare campaign material and coordinate the next steps. Reeling is focused on social publishing work; it does not mean that every platform permits every workflow or that each post can be published without a person.
Eligible plans include access to a REST API and Reeling’s official open-source MCP server. These options can connect Reeling with software or assistant workflows where the account plan and integration support it. Availability may depend on your plan and the platform you connect. You still need to grant the permissions required by each platform, and some actions or approvals may require manual steps. Check a platform’s own settings and policies when connecting accounts or preparing content. Avoid assuming that a specific network, API capability, or automatic posting behavior is available for every account.
Reeling can help social teams keep content preparation, calendar planning, channel settings, and video ad work together. Start with the channels and workflow you already use, decide what needs to be prepared for each one, and use the calendar to keep upcoming work visible. If you use an integration, confirm that your plan supports it and that the connected platform has granted the necessary permissions. The channel-specific settings help the workflow reflect that different destinations may have different requirements. Reeling gives teams a workspace to prepare and organize publishing activity while leaving final actions subject to their connected services and account permissions.